Rambhajo's (Bridal Asia 2024)
EXHIBITION | AHMEDABAD, MUMBAI, HYDERABAD, NEW DELHI
Rambhajo’s is a brand of exquisite bridal jewellery in traditional Indian polki and jadau style, based in Jaipur.
These jewellery in uncut diamond, gold and precious stones are a testament to true luxury.
Category
Exhibition
Type of Work
Ideation
Floor planning & strategic layout
2D renderings
Fabrication of stall and furniture
On-site installation across 4 cities
BRIEF
The brief was to design the Rambhajo’s stall for the Bridal Asia 2024. Keeping in mind the upper-crust gentry who visits the stalls, the client had envisioned a very high-end, premium and exclusive look for the brand.
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CHALLENGES
The challenge was to depict ‘traditional luxury’ through contemporary lens. Counterform team explored various brand looks, with a mix of tradition and contemporary and finally arrived at a perfect symphony of contemporary pattern used in traditional jali form, in a rich palette of turquoise green and antique gold.
SOLUTION
The result was stunning with the cut-out tessellated patterns and light wash creating a rich 3D textured look around the stall. We created a simple and elegant window display outside the stall by hanging mannequins that really stood out.
A privacy screen behind the entry was created in the jali patter as well. Each piece of furniture from tall showcases to display counters were meticulously designed to showcase optimal number of jewellery and had hidden LED lights to light up the jewellery mannequin.
Overall we created a striking and well balanced space with a refined and luxurious flair.
