Basanti
RETAIL STORE | NEW DELHI, INDIA
Basanti, with seven outlets in Delhi, Gurugram and Jaipur, has become a go-to for modern fashionistas looking for contemporary Indian ethnic wear and chic on-trend ensembles.
Category
Retail Store
Type of Work
Concept ideation
Planning & layout
Civil work
Interior Design & Fit-Out
Shopfitting
Execution
BRIEF
For this particular Basanti store, located in high-end Khan Market, the client wanted the outlet to exude a refined and sophisticated flair to attract elite fashionistas and affluent customers.
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CHALLENGES
This was a double storied outlet with a skylight and terrace balcony on the second floor. The client wanted the natural light to flood in from the skylight to both the floors, and create a balance with natural light and LEDs to light up the display and cast an overall warmth.
SOLUTION
Counterform team designed this store with a perfect balance of contemporary and warm vibes. Our team of interior designers and architects created a symphony of natural light and reflected light which filtered into both the floors by constructing a shaft. Our shopfitters created classy furniture and display units in teak wood with woven cane and brass display stands. The design evoked a sophisticated and elegant charm through muted colour palette, concrete slabs and tiles, fresh flowers and plants. Wall murals depicting Indian animals, birds and flora elevated and transformed the space.
