TFK - Selfridges
SHOP-IN-SHOP | LONDON, UK
TFK, or The Fragrance Kitchen, is a Kuwait-based perfume house that combines Middle Eastern perfume traditions with the experience of French perfumers.
Category
Retail shop-in-shop
Type of Work
Ideation
3D rendering
Fabrication of display system
In store installation
BRIEF
After pop-up appearances for a couple of years at Selfridges, TFK got a more permanent spot in Selfridges’ new Fragrance & Candle Space and wanted to create an upscale experience for its customers. The client wanted a novel and unique display unit that stood out against all the other perfume collections displayed at Selfridges.
SOLUTION
Taking inspiration from the geometric pattern and motif on TFK’s perfume bottles, our team designed and manufactured a unique 3D polyhedron self-standing display form, such that perfume bottles could be artistically placed within the geometric nooks created in these forms. The forms were modular and assembled on-site. The pristine white forms with minimal chrome finished branding gave an elegant and sophisticated aura to the display.
