BRIEF
The Eka brand is the face of a business that needed to be recognized and the client wanted the shopfront to communicate its business verticals and services precisely and clearly.

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CHALLENGES
We wanted to create a distinctive look so that the store stands out. We used design derivatives from the world of stationery and converted them into fully functional products proved to be a tad challenging.

SOLUTION

While keeping our communication straightforward, minimal and functional, we added a few elements derived from stationery, like pencils, paper clips and notebooks, and created pencil-shaped door handle, note-book-shaped shop signs hanging from paper clips.We were thus able to create a distinctive design of the store and business sign, which stood out on the street. While designing the storefront, we considered several elements, from parking to visibility, the hierarchy of information, easy access, and more.