G-Star RAW
RETAIL | LONDON, UK
G-Star RAW is a global Dutch designer clothing company with 370 stores across 39 countries. The brand specialises in making raw denim, that is unwashed, untreated denim.
Category
Retail
Type of Work
Concept ideation
Floor plan & layout
3D rendering
Shopfitting and fit-outs
Fabrication of display system
Execution
BRIEF
G-Star is influenced by military clothing, drawing inspirations from vintage military apparel from around the world. Based on this philosophy, the brand has an industrial look for all its stores. We were asked to create their London outlet, in sync with their other stores.
SOLUTION
Steel, cast iron, glass and dark tiles made up the entirety of the shop's industrial interior, putting the focus squarely on the denims and clothing rather than the surroundings. We created bespoke iron racks and modular display units in a similar industrial and grunge style. Overall the store exuded a rugged masculine look.
