Global Leadership Summit
CORPORATE CONVENTION | ISTANBUL, TÜRKÄ°YE
The Global Steering Group for Impact Investment (GSG) is an independent global organization, headquartered in London, UK that catalyses impact investment and entrepreneurship to benefit people and the planet. Impact investment optimizes risk, return and impact by setting positive social and environmental goals alongside financial ones.
Category
Corporate Convention
Type of Work
Ideation
Event Branding
Event Communication Design
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© The Global Steering Group for Impact Investment
BRIEF
The brief was to brand and create a design language for the event that would evoke the aesthetics and culture of Türkiye.
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CHALLENGES
The challenge was to liaise and coordinate with GSG and the event management team to ensure seamless printing, fabrication and installation of all the communication items that we designed.
SOLUTION
After a lot of design exploration and iteration of Middle Eastern aesthetics, our final design emerged from the tessellated geometric pattern quintessential to Middle Eastern art and architecture. Once the main branding was done, it was applied across all social media promotions and a host of communication items, signage systems, presentation and video templates, etc.
