GSG Global Impact Summit
CORPORATE CONVENTION | MÁLAGA, SPAIN
The Global Steering Group for Impact Investment (GSG) is an independent global organization, headquartered in London, UK, that catalyses impact investment and entrepreneurship to benefit people and the planet. Impact investment optimizes risk, return and impact by setting positive social and environmental goals alongside financial ones.
Category
Corporate Convention
Type of Work
Ideation
Event Branding
Event Communication Design
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© The Global Steering Group for Impact Investment
BRIEF
The brief was to brand and design the annual global convention for GSG in Málaga, Spain. This included the event branding and a host of communication items like banners, badges and posters, as well as social media promotion and designing of a holistic signage system and ambient graphics including branding the reception area, networking lounge, auditoriums, and workshop and meeting rooms.
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CHALLENGES
The challenge was to liaise and coordinate with GSG and the event management team in Spain to ensure seamless printing, fabrication and installation of all the communication items that we designed and delivered.
SOLUTION
Through focussed and resilient project management, we were able to create consistent branding across all brand touch points, from digital and print to the convention space. At the end, we were able to deliver a cohesive and synergistic look, that resonated with the spirit of brand GSG.
